Selling Your Business with John Warrillow

August 2, 2021

Melanie Johnson and Jenn Foster, owners of Elite Online Publishing, interview John Warrillow, author of Built to Sell, about how to prepare your business for the market and make it more profitable in the process. 

Listen Below:

Watch Below:

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What You’ll Learn in this Episode:

  • How to document your processes and systems.
  • How to know when to sell.
  • How to find the micro niche inside of your company.


“Really beauty is in the eye of the beholder and value is in the eye of the acquire.” (7:21)

“One of the secrets to having a great exit has nothing to do with the value you get, but everything to do with having a really clear sense of what’s next.” (14:40)

“I came to understand that, although there is science to it, there’s a lot more art to it, there’s a lot more about how you definitely handle the negotiation, how you position your business to maximize its attractiveness.” (25:59)

About John Warrillow:

John Warrillow is a best-selling author and the founder of The Value Builder System™. His first book, Built to Sell: Creating a Business That Can Thrive Without You was recognized by Fortune and Inc. as one of the best business books of 2011 and has been translated into 12 languages.

John is also the host of Built to Sell Radio, ranked by Forbes as one of the world’s 10 best podcasts for business owners. In 2015, John wrote another best-selling book, The Automatic Customer: Creating a Subscription Business in Any Industry. In 2021, he released The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. This completes the trilogy of books that teach business owners how to build, accelerate, and harvest the value of their company.

Learn More Here

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