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Amazon is frequently changing its review policies, so it’s important to stay up-to-date and visit its official review guidelines. Unfortunately, the restrictions on book reviews leave many authors finding that reviews have been removed. While these guidelines can often be frustrating, they are in place for good reasons and will lead to more authentic reviews.
An Amazon Author Page is one of the most powerful tools in Google search. This page (if filled in appropriately) will always show up on the first page and usually one of the top three on the first page of a Google search for your name, book or company.
It’s like having Amazon working for you for free. They have the most powerful SEO engines on the planet.