How to Use Your Book as a Marketing Tool

How to Use Your Book as a Marketing Tool

How to Use Your Book as a Marketing Tool Your book is a marketing tool—not the thing you market. Most business book authors make the mistake of trying to market their book. For almost all of our authors, they see a book getting them one of six basic things: Raise...
Why Every CEO Should Write A Book

Why Every CEO Should Write A Book

Why Every CEO Should Write A Book Writing and releasing a book is a significant goal for any CEO, and we have the scoop on why. A CEO’s book has the potential to illustrate their unique process that will create an exceptional business, achieving outstanding results...