Melanie Johnson & Jenn Foster, owners of Elite Online Publishing, interview Sean Castrina about how to create a startup and keep it running.
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What You’ll Learn in this Episode:
- How to be a serial entrepreneur.
- How writing a book can help your business.
- How to think like an entrepreneur.
“Some people are wired to start one business, they hold on to it for dear life, what I tell them is you’re not an entrepreneur, you had an entrepreneurial moment, and you just became a business owner. And there’s a difference between the two.” (5:25)
“I cannot think of one business, even if you’re a CEO, where you don’t benefit from having a book.” (13:18)
“The rest of the world is playing checkers, and how do you move in checkers, you move basically linear down the board. The goal is to survive to the other board, if you get to the end, you can become a king. I don’t like that game. I like chess, from the second the chessboard is laid out each one of my players from a pawn to a bishop to a rook to a queen, they all have something they can do unique.” (17:00)
About Sean Castrina:
Sean is a serial entrepreneur, having started more than 20 companies over the last 20 years, and still seeks to launch a new venture annually. He is an investor, teacher and highly-sought-after speaker who communicates with humor and a bluntness that engages and captures his audience. He is the author of 8 Unbreakable Rules for Business Startup Success, The Greatest Entrepreneur in the World, and World’s Greatest Business Plan.
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Video URL: https://youtu.be/0Xnr_iIf1VM