Utilizing Your LinkedIn Optimization with Donna Serdula

April 18, 2022

Melanie Johnson & Jenn Foster owners of Elite Online Publishing, interview Donna Serdula about how to use LinkedIn to your advantage and build your personal brand.

Listen Below:

Watch Below:

Click here for access to all of Elite Expert Insider podcasts.

What You’ll Learn in this Episode:

  • How to post engaging content on LinkedIn.
  • How to advertise on LinkedIn.
  • How to generate a LinkedIn headline to showcase your brand.


“The more we write, the more chance we have of using these keywords, the more keywords we use, the better we’re going to do in search. So there is this balance that we need to strike.” (13:47)

“With LinkedIn, it’s quite a bit different than the other social networks. What I have found is the more general the hashtag, the better it does, the more followers it has.” (21:43)

“It is going to allow you to network, get seen, forge relationships, and you’re also giving LinkedIn what it wants, which is to know who you are, who you know, so they’re more apt to see your posts.” (26:52)

About Donna Serdula:

Donna Serdula pioneered her LinkedIn profile optimization methodology in 2009. Since then, her team has helped OVER SIX THOUSAND professionals from all over the world tell their story & build a powerful professional brand. It doesn’t matter who you are or what you do, it’s not easy to write about yourself. Your LinkedIn profile is more often than not your digital introduction and first impression with the world. If your LinkedIn profile doesn’t showcase your skills and portray you as a polished professional you are letting the ultimate opportunity just slip away.

Learn More Here

About LinkedIn Profile Optimization For Dummies:

Too many LinkedIn users are just posting a basic resume and hoping for the offers to come flooding in, missing out on the incredible opportunity the platform offers to properly showcase their talents, products, and services to 610 million professionals in over 200 countries. LinkedIn is way more than a resume tool—to display your professional past and present—it’s also your career future and personal brand. Used to its fullest extent, it helps you demonstrate the unique value and culture you provide, the skills and aspirations that make you different, to get the outcomes you truly want.

Find The Book Here

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Video URL: https://youtu.be/zbYQKqyqKnQ

Website: https://EliteOnlinePublishing.com

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