Jenn Foster and Melanie Johnson interview women business owner Lisa Holmes. Lisa has been in the advertising agency world for over 25 years. Lisa Holmes has been named one of Utah’s Top 25 Women-Owned Business owners. Presenter and workshop leader at professional association meetings and conferences. Teaches healthcare marketing at a university level. Regional Marketing Director, Western Institute of Neuropsychiatry; Account Coordinator, Account Executive, Account Supervisor, Vice President, President and Chief Executive Officer, Holmes & Co.
What is the ROI on a Book? Are you self-publishing your book and feel you’ve made a big investment. How are you going to get the return on your investment? Jenn Foster and Melanie Johnson talk about the ways to make money with a book in their podcast Elite Expert Insider. Will you make all your money with book sales? Or do you have a Call to Action in your book? The 11-time bestselling authors educate other authors about the importance of an Amazon Author Profile Page. Read more
Are you struggling with a life of negative programming? Switch your mindset to Positive programming. Jenn Foster and Melanie Johnson interview Jason Sisneros. Jason has had an intriguing rise to the top of his profession. He has become an extremely relevant force in the field of long-term change and next level attainment. He did so, not through a traditional education, but through what he calls a Ph.D. in street smarts (poor, hungry and determined). Raised in an environment of drugs, abuse, and a lack mentality, Jason traveled a road most of us only read about. From several broken noses, being kidnapped, witnessing family members held at gunpoint to ultimately watching the person responsible for all of this, his adoptive father, go to prison for the attempted murder of his mother and himself; he developed a unique view of the world. Jason’s career in the field of motivation, sales, influence, radical life extension, and persuasion began with the most prestigious organization in the industry, the Anthony Robbins Companies. Jason shot through the ranks, working as one of Tony’s Peak performance consultants. Jason is now one of the most sought out speakers on the circuit today! He has built an amazing reputation in the arena of mega speakers and can be seen throughout the nation as a keynote speaker at seminars, conventions, retreats, workshops and corporate training.
Learn more about Jason by clicking on any of the links below:
Subscribe to the PODCAST NOW on Apple Podcast
FOR IMMEDIATE RELEASE
Author Mark K. Lund, just hit #1 best-seller in FIVE Amazon.com lists with,
“The Effective Investor: How to be a Successful Investor
Without Using Speculative Methods.”
Salt Lake City, Utah – Friday January 27, 2018 – Best-Selling Author Mark K. Lund Hit #1 on Amazon with her New Book, “The Effective Investor: How to be a Successful Investor Without Using Speculative Methods,” which was released December 19, 2017 by Amazon.com – the nation’s #1 place to buy books.
On the day of release, “The Effective Investor: How to be a Successful Investor Without Using Speculative Methods” started its upward movement towards best-seller status on Amazon.com and reached #1 best-seller status in in FIVE categories including Personal Finance, Purchasing & Buying, Insurance Liability, Commodities, and Bonds.
About the Book –
If what you thought to be true about your investments turned out to be false, when would you want to know?
Magazines, media, big Wall Street firms, and most advisors are actively promoting a false narrative they want you to believe. The reason they push this narrative is because it makes them a lot of money. In The Effective Investor, Mark Lund exposes this false narrative, explains how it is used, taught, and promoted, so that you too will be able to recognize it.
The good news is that you don’t need their speculative ways of investing in order to be successful. This is the dirty little secret in the investment industry that they don’t want you to know. With proper strategies and information, you can achieve a level of confidence and peace with your investments and retirement plans that you never knew was possible.
The Effective Investor answers questions such as:
- What kind of stocks will give me the best returns?
- What are the best ways to protect my money?
- When should I be in or out of the stock market?
- What are the hidden fees of investing?
- What’s the biggest problem with mutual funds?
It’s easy to get opinions on questions of this type. It’s hard to get facts. The answers are based on results that can be measured.
About the Author –
Mark K. Lund is the author of The Effective Investor and founder of Stonecreek Wealth Advisors, Inc. an independent, fee-only, Registered Investment Advisory firm. He has written articles for or been quoted in: The Wall Street Journal, The Salt Lake Tribune, The Enterprise Newspaper, The Utah Business Connect Magazine, US News & World Report, and Newsmax.com, just to name a few. Mark publishes two newsletters called, “The Mark Lund Growth Report” and “Mark Lund on Money.” Mark provides CPE (continuing professional education) courses for CPA’s. You may also have seen him on KUTV Channel 2, or as a guest speaker at a local association or business. Mark provides investment and retirement planning services for individuals and 401(k) consulting for small businesses.
In his book, The Effective Investor, Mark exposes the false narrative magazines, media, big Wall Street firms, and most advisors want you to believe. The good news is that Mark will show you that you don’t need their speculative ways of investing in order to be a successful investor.
In Mark’s spare time he enjoys riding his dirt bike, playing with his kids, fishing, reading, writing, and going on walks with his best friend, his wife.
To learn more about Mark please visit one of the inks below:
Audiobooks are the fastest growing segment in the digital publishing industry. The United States continues to be the biggest market for the audio format and in 2017; there was over $2.5 billion dollars in sales, which is a slight increase from the $2.1 billion generated in 2016. Michelle Cobb of the Audiobook Publishers Association stated, “26% of the US population has listened to an audiobook in the last 12 months.
In their 2017 annual report, the APA reported a 33.9% increase in the number of audiobooks published compared to the year prior; although the final numbers are not in, I believe publishers will have issued over 79,000 new audiobooks, which is a 29% increase from 2016.
The boom in audiobook production has provided a huge rate of return. HarperCollins, Hachette, Simon & Schuster and Penguin Random House have all verified that ebook sales have declined by around 5% and the only way their digital unit has consistently seen profit, is primary due to audiobooks.
There is a big youth movement when it comes to audiobooks and 48% of all listeners are under the age 35. Publishers have the mentality “If we capture them now, when they’re young and have a little bit more time and a few more dollars, they will keep them listening for the rest of their lives.” This demographic has also listened to an average of 15 books in the last year, and most of them have stated that they agreed or strongly agreed that ‘audiobooks help you finish more books.’
“I am very bullish on audio,” Kristen McClean, executive director of business development for market trends company NPD Book. “This is on the top of my list in terms of things I’m watching.”
The Big Audiobook Trends of 2017
- “Far more listeners are saying they use their smartphone most often to listen to audiobooks than before–29 percent in 2017 vs. 22 percent in 2015.
- “A majority of audiobook listening is done at home (57 percent), with the car being the second most frequently-cited location (32 percent). • 68 percent of frequent listeners do housework while listening to audiobooks. Other multitasking activities among frequent listeners include baking (65 percent), exercise (56 percent) and crafting (36 percent).
- “The 2017 survey asked about voice-enabled wireless speakers (such as Amazon Echo or Google Home) for the first time, with 19 percent of all listeners reporting using them to listen to an audiobook in the last year. Among frequent listeners, that rises to 30 percent.”
- Audiobook listeners read or listened to an average of 15 books in the last year, and 77 percent of frequent listeners agreed or strongly agreed that ‘audiobooks help you finish more books.
- “The top three reasons why people enjoy listening to audiobooks are: (1) they can do other things while listening; (2) audiobooks are portable and people can listen wherever they are; and (3) they enjoy being read to.”
- A number of agents in the United States and United Kingdom have raised concerns about how publishers are demanding audio rights when they also buy print. Agents are raising the point that they should be able to sell the audio as a separate right, but many publishers no longer accept this as even a possibility. Ivan Mulcahy represents Robert Webb and his latest title How Not to Be a Boy. Audible offered him a “six-figure” offer for audio rights; all of the big publishers left the room.
- Audiobooks are becoming so popular that publishers are skipping the book entirely and is initiating a straight to audio production. “We’re asking our best-selling authors, and all of our authors, about old stories, short stories that were never published, plotlines that changed,” says Anthony Goff, senior vice president of content development and audio publisher at Hachette Audio. “Things they might find in their desk drawer that they could record in audio.” Christopher Lynch, president and publisher of Simon & Schuster Audio, says that while he expects to see more straight-to-audio, he does not expect book-length offerings. “I’m thinking of things that are one, two, three hours long,” Lynch said. “If it’s in straight-to-audio, it will be an author people recognize. We have seen that in the past. People pay for that.” For instance, three years ago Simon & Schuster published an hour-and-20-minute audio production of Stephen King’s “Drunken Fireworks.”
- Podcasting is huge business. 40% of the US population has listened to a podcast – up from 36% in 2016 and 24% listen to podcasts at least every month – up from 21% in 2016. Almost all of the companies involved on the retail side of audiobook distribution see podcasts as a gateway to audiobooks. This has prompted Audible, Tunein, Overdrive and Scribd to all launch their own in-house podcast unit. The belief is that if you give away a bunch of free content, people will end up purchasing a subscription or buy a few audiobooks on a whim.
- Overdrive launched their own Podcast, the Book Nerds and it has been incorporated into the main Overdrive system, so libraries can now offer a free podcast for all of their patrons.
- Publishers are also looking at the success of podcasts. “We’re wondering if books drawn from podcasts might be the new hot thing,” said Jamie Leifer, associate publisher of PublicAffairs, part of Hachette. She notes the remarkable advance sales for “The Storm Before the Storm: The Beginning of the End of the Roman Republic” by Mike Duncan, host of “The History of Rome” podcast for 10 years, and, since 2013, the podcast, “Revolutions.” “We weren’t sure if Mike’s avid fans would convert to readers,” Leifer said in an email. “But I’m thrilled to say that they have.” Two months before the book’s Oct. 24 release date, PublicAffairs had “racked up the kinds of pre-orders in hardcover, e-book and downloadable audio that Hachette usually sees for anticipated franchise fiction releases, not serious history titles.”
- Macmillan will launch a true crime podcast, “Case Closed,” beginning with a book published by St. Martin’s three years ago, “Crazy For You” by Michael Fleeman. The book covered the 2010 slaying of Atlanta executive Rusty Sneiderman, and the podcast will include new developments in the case.
- The BBC has teamed up with Rosina Sound to produce The Inspection Chamber. It’s an interactive audio drama, that harkens back to the glory days of the Choose Your Own Adventure paperbacks. It was designed for playbook on the Alexa smart speaker, Google, and Apple HomePod.
The State of Retail Audiobooks in 2017
Over the course of 2017, the Audiobook industry began to consolidate and expand into international markets. Many companies have started to see the value in offering indie authors a one-stop solution. This includes finding a narrator that suits their needs and a sound engineer. The intention is to allow indies to have full control over the final product, so they can market it themselves.
Audible is the undisputed market leader in audiobook production and operate the world’s largest audiobook store. They tried out a number of new programs in 2017 and they should continue to experiment in 2017
One of the most successful was a new dedicated subscription service called Audible Romance. It that gives users access to thousands of audiobook titles. Listeners will be able to monitor a romance title’s level of steaminess. The illustrated meter on each book page ranks titles on a one to five scale: Sweet, Simmering, Sizzling, Hot Damn, and O-O-OMG. If you want to skip ahead to the steamiest moments of the audiobook, there is a new feature that does it automatically via machine learning. The new romance subscription package gives listeners access to 41 micro-categories and 131 story and character tropes that will allow listeners to explore deep into the catalog in fun ways and discover the romance titles that most appeal to their interests. Each micro-category has have its own browse page, and listeners can enjoy audio samples from each title included before diving into the full story. Audible Romance costs $6.95 per month as an add-on to an existing Audible membership. The price is $14.95 per month as a standalone service. Audible also launched something that incurred the scorn of many people, Audiobooks for Dogs
Back in August, Audible and Cesar Millan have teamed up for a mind boggling initiative called “audiobooks for dogs.” It provides dog owners and caregivers peace of mind when leaving their dogs at home alone, knowing the dog will have the comfort of a human voice. It is a curated list of audiobooks that Fido may like, I hope they don’t do Audiobooks for Cats next.
Audible is trying to expand into international markets and in 2017; the big gambit was Canada. They promised millions of dollars to get publishers to digitize their titles into English and French. In order to take advantage of the Canadian Market Audible opened up the Audiobook Creation Exchange, which is the first time it expanded outside the US and UK. ACX is an online marketplace where authors can hunt around for narrators and sound engineers to get their audiobook produced. Authors can either pay per billable hour or cut the narrator in for a revenue share scheme, based on the number of sales. New authors will find it difficult to get a revenue system, but authors who have a strong track record of ebook sales will have no problem.
Audible may not be operating in China in any official capacity, but the audiobook company has just developed a new Chinese landing page. The Audible Chinese catalogue comprises over 300 audiobooks and audio dramas in Mandarin. It will continue to grow in 2018. “Audible.com currently offers content in 38 languages, and I am excited to extend our catalogue to include Chinese in such a dedicated way,” said Audible Chief Content Officer Andy Gaies. “For the first time, Chinese-speaking audible.com customers can now explore and enjoy a diverse library of authentic content. Through these incredibly produced titles, Audible can now offer the tens of millions of Chinese speakers outside of China compelling listening experiences.”
Audible also has a program to train narrators via ACX University. Neophytes can learn the craft from experts and professionals. In previous years, ACX has done this program as a one-day, in-person event for roughly 70 narrators. For the past two years it has evolved into a series of six panels broadcast to narrators and producers everywhere in the world via the magic of the internet.
Amazon released the second generation Kindle Oasis 2, which was the first Kindle that had Bluetooth and the Audible bookstore. Users had a fully functional audiobook player and the ability to pair up a pair of wireless headphones or a speaker. If users had an existing Audible account, all past purchases are synced. In December 2017, Amazon pushed out a firmware update for the 1st generation Kindle Oasis and the entry level Kindle Basic with the same Audible bookstore and audiobook player. The big rumor right now is that in 2018 Amazon will update the Paperwhite and Voyage with Audible.
Audiobooks.com is the largest competitor of Audible and they were acquired by RBmedia, which is a new conglomerate spearheaded by Recorded Books. This has allowed Audiobooks.com rapid expansion into Australia and the United Kingdom. Ian Small, the former CEO and now General Manager of Audiobooks.com told Good e-Reader “This year, I’ve noticed a significant increase in listeners under the age of 25. This broadening of the audiobook audience is a trend that has kept up momentum over the past several years, and it is exciting to see the impact it is having on industry growth. One encouraging trend I have noticed is the prioritization of audio content this year, unlike prior years when the audiobook version was either not produced at all, or if it was, its publication date lagged far behind the print. This year, we have seen an uptick in simultaneous release dates, and even some instances where the publishers have experimented with releasing the audiobook in advance of the print edition. This shift is notable evidence of shifting attitudes towards audio within the greater publishing industry.”
He went on to say “We’ve always known that audiobook sales are strongly correlated to the release of film or TV adaptations, but one new trend this year is the release of brand new content to support those cinematic launches. For example, HarperCollins collaborated with Kenneth Branagh to publish a new audiobook version of Murder on the Orient Express (which he narrated) to support the release of the film (which he directed and starred in).”
When it comes to digital bookstores the big four are Amazon, Barnes and Noble, Kobo and Apple. All of these companies had their own audiobook retail system, but Kobo was the odd man out. This all changed towards the end of 2017 when the Toronto based company unveiled a new retail shop that allowed people to pay a monthly subscription fee and get a certain number of credits each month to redeem for a single title. Users also had the ability to forgo the subscription package and just purchase audiobooks whenever they wanted. It launched in Australia, Canada, the US and UK and will expand into other European markets throughout 2018.
René d’Entremont the PR Director of Kobo stated, “While our customers read across all genres, the general fiction category is the most popular among our audiobooks listeners. Though it is early days for us, we are also seeing that nonfiction is doing well in audio.” He went on to say “Audiobooks are great in any situation, but especially when you need to be doing two things at once. We continue to create content and messaging to highlight the benefits of audiobooks, for example, to enjoy your favourite stories while driving, jogging, or doing the laundry. We also sponsored this year’s HotDocs Podcast Festival to promote our audiobooks service.”
Scribd is a company that used to abide by the unlimited subscription model with audiobooks and eBooks, but in recent years, they have scaled back. They still have remnants of the old model; you can still download an unlimited amount of much sheet music, magazines and digital newspapers.
Scribd told Good e-Reader that over the course of 2017 audiobooks was their fastest growing segment. Audiobook primary subscribers grew over 24% and audiobook listens were over 7%. There was over 2,963,397 hours of audiobook playback and the most popular genres were personal growth, mysteries, science fiction and fantasy, and career and money. On average, Scribd has found that more women listen to audiobooks than men do.
Coincidentally, Scribd just started their own podcast, ScribdChat podcast, which provides in-depth conversations with leading authors, writers, offers tools, and insights that listeners can apply to their own lives. Adia Colar of Scribd said, “We hope that our podcast will interest current Scribd subscribers and believe it’ll be a gateway for others who enjoy or are considering listening to audiobooks.”
Scribd went on to say, “Awareness has increased, and it’s not surprising given the popularity surge of podcasts. When you combine that with smartphones and tablets, the ease of discovery, and people who are super busy, you get a perfect storm for audiobooks.”
Findaway powers the vast majority of audiobook stores that do not deal with publishers directly. They do business with B&N, Scribd, Tunein and dozens of others. In order to expand their catalog they have developed a self-publishing solution that puts authors directly in touch with narrators and sound engineers. The intention was to have a highly curated approach to self-publishing. Findaway is now the only true alternative to the Audiobook Creation Exchange by Audible.
One of the benefits of Findaway Voices is the ability to have control over the desired narrator. This can be anything from “a female witch with a British accent” or “a male who speaks French and does impressions.” Findaway will then take your book and have five different narrators send over samples and a financial quote. The samples range in production values from a home setup to a proper studio. Unlike other companies operating in the self-publishing space for audiobooks, Findaway is working directly with the authors. Voices is a concierge service for audiobook production, they take care of everything.
The most compelling reason to publish your audiobook with Findaway is their network of partners. They are the largest audiobook distributor in the world. They deal with Apple iTunes, Audible, Audiobooks.com, Baker & Taylor, Nook Audiobooks, Overdrive, Scribd, Tunein and dozens of others. Once an audiobook is opted into all of these platforms, a dashboard will inform the author of sale and royalties.
I think Findaway Voices will be good for narrators. There is a manual approval process and since they just unveiled this new system, they will be looking for capable people. If you have acting, radio or podcasting experience and have content you can send them so they can check out your voice, this will likely get you approved. They will also give advice to students who are taking voice or acting lessons on how they can improve and get involved in narrating audiobooks, along with recommendations of equipment they will need.
The largest audiobook company in Scandinavia is operating out of Sweden, and they are called Storytel. The company has been running an unlimited service for almost 10 years, but it is only since 2010 with the advent of the iPhone and other smartphones that they started to attract more paid subscribers to their platform. CEO Jonas Teller told me “Our local language catalogue of audiobooks varies from country. In Sweden, we had about 5,200 audiobooks in the end of 2016, now we have about 7,500 Swedish audiobooks. On top of that our English language catalogue has grown with around 10,000 titles.” He also mentioned that Crime, Suspense and fiction are the top three-audiobook genres. In 2018, “Storytel’s focus is to launch in a couple of new markets and to create local language audiobooks in the markets where we are present.”
Niclas Sandin, c.e.o. of BookBeat, Bonnier’s ebook and audiobook subscription service in Sweden, said he predicted growth would be in double digits for at least the next decade. He said: “(In) Sweden… we thought the market was pretty mature a couple of years ago when we saw growth of 30% or 40%, but that growth has just increased. It is (driven by) more and more digital people coming in from reading e-books… There is a bright future for the audiobook market.”
Penguin Random House and HarperCollins are the two largest publishing currently operating in the audiobook space.
Amanda D’Acierno is the Senior Vice President, Publisher, Penguin Random House Audio. She said “We’ve produced nearly 1,000 audiobooks in 2017, a 20% increase over our 2016 title count, bringing the total Penguin Random House Audio catalog to more than 11,000 titles. 2017 was an incredible year at Penguin Random House Audio, from Carol Burnett’s Grammy Award win for IN SUCH GOOD COMPANY, to the American Library Association’s Odyssey Award of Gavriel Savit’s ANNA AND THE SWALLOW MAN, our record-breaking 166-voice production of George Saunders’ LINCOLN IN THE BARDO, to the great success of Dan Brown’s latest, ORIGIN.”
Amanda also talked about she goes about selecting which will receive the audiobook treatment and what will not. “To meet the ever-increasing demand for titles on audio, our goal is to record everything from the Penguin Random House catalog that can be made into an audiobook, which we’ll continue in 2018. It’s paramount that we offer listeners as much choice as we can, one of the major factors in the recent growth of the market – gone are the days of not being able to listen to a title because it’s not available on audio!”
Penguin Random House is currently partaking in a number of initiatives in order to draw attention to audiobooks and to promote it to people who have never listened to one before. “In addition to our TryAudiobooks campaign, an initiative we’ve been running for several years targeting listeners in various niches like crafters, cooks, runners, business travelers, and road tripping families, we launched a campaign called Transform Your Commute to celebrate June is Audiobook Month. Our marketing team created pop up lemonade stands in five locations throughout New York City, giving out a week of free audiobook downloads to transform thousands of commuters’ travels with an audiobook.” said Amanda.
In its most recent financial report, News Corp said that sales of downloadable audio rose 47% in its HarperCollins subsidiary in the fiscal year ended June 30, 2017, from sales in fiscal 2016. To meet the growing demand, HC CEO Brian Murray said, the company will put almost all of its new adult titles in digital audio.
Despite the continuing sales growth, it can be difficult to determine what is selling and in what numbers. News Corp gave a glimpse of the health of the market when it was discussing year-end results for fiscal 2017. The company pointed to sales figures for Mark Manson’s The Subtle Art of Not Giving a F*ck to highlight what it called “the rise of audiobooks.” Since its release, the book has had audio sales of more than 470,000 copies, whereas the print version sold 490,000 units.
Hachette CEO Michael Pietsch commented on the companies 3rd quarter earnings. “Thanks to energetic summer and early fall sales for numerous titles, growing downloadable audio sales, and strong performance from our third-party distribution clients, HBG’s revenues through Q3 are solidly ahead of 2016.” Bestselling books for the period include Michael Connelly’s The Late Show, James Patterson’s The Store and Haunted, Seeing Red by Sandra Brown, The Land of Stories: Worlds Collide by Chris Colfer, Al Franken’s Al Franken: Giant of the Senate, and The Identicals by Elin Hilderbrand. Orbit author N.K. Jemisin received a Hugo Award for The Obelisk Gate, the second year in a row she has taken that prize, and Grand Central Publishing has a National Book Award finalist in Fiction, Min Jin Lee’s gorgeous immigration saga Pachinko. Many of HBG lead fall titles are off to fast starts, including Sisters First by Barbara Pierce Bush and Jenna Bush Hager, Obama: An Intimate Portrait by Pete Souza, Hacks by Donna Brazile, Michael Connelly’s Two Kinds of Truth, and Joel Osteen’s Blessed in the Darkness; and we have exciting books to close out 2017 from David Baldacci, James Patterson, Neil Patrick Harris, Elin Hilderbrand, Cressida Cowell, and many others. To date this year, 143 HBG titles have hit the New York Times bestsellers list, including 28 #1 bestsellers. HBG has 125 USA Today bestsellers to date, with 9 #1s.”
Ana Maria Allessi is the VP of HarperAudio at HarperCollins. She said that they have experienced a 20% increase in the number of audiobooks that were issued in 2017 and this includes frontlist and backlist titles. Audile continues to be their number one retail channel and the vast majority of sales stem from this one retailer.
Although HarperCollins are publishing more audiobooks than ever, they still have to pick and choose what book they want to digitize. Producing audiobooks is an expensive proposition, since narrators, sound engineers and promotion is an expensive proposition.
Audiobooks in the public library system are also growing, the publisher has seen a 300% increase in the number of loans through their partners such as Overdrive. Ana told me that they continue to work with companies and try and find the best pricepoint to get audiobooks into the hands of more listeners.
HarperAudio continues to experiment with different audiobook models and audio first seems to be a priority. The publisher has just issued Spin, The Audiobook Musical on January 9, 2018. Spin is a witty, musical re-imagining of Grimm’s fairy tale, Rumpelstiltskin, created by Broadway veterans Neil Fishman and Harvey Edelman, narrated by Jim Dale, and featuring a cast of Broadway musical stars. It appeals towards people of all ages and Ana mentioned that she hopes it will be a family affair.
Digital Audiobooks in the Public Library
Audiobooks in the public library make a whole lot of sense. E-books abide by the agency model and publishers often have draconian policies. A front-list title might cost the library double or triple the retail price and expire after a certain number of loans. Audiobooks do not have the agency model, so they are economically feasible.
People turn to the public library to borrow audiobook, because buying them retail is an expensive proposition. The average audiobook retails anywhere from $25 to $49 for a front list title.
Overdrive is the undisputed leader with providing libraries an extensive audiobook and e-book collection. They have experienced double-digit growth in the number of loans and listens throughout the year. In 2017 (through 11/30), there has been a year-over-year increase of 24% in audiobook circulation. This growth is exhibited at libraries all over the world. In fact, 56 of their public library partners have surpassed 1 million digital checkouts (eBooks and audiobooks) year to date in 2017, with 7 more well on their way to meeting this milestone prior to year end (compared to 49 total in 2016).
David Burleigh the Director of Brand & Marketing Communication told Good e-Reader, “We have seen audiobook circulation growth in multiple markets over the past year. In Canada, there was a 24% increase, Australia 36%, New Zealand 40%, and the United Kingdom 28%. We are also seeing significant growth in emerging markets such as Singapore, China, and Germany, where libraries have joined the Overdrive network in the last few years.”
David also talked about some of the new initiatives that they have launched in 2017. “Overdrive is continuously working to develop new strategies to promote and market the audiobook format. This past year, we implemented numerous initiatives, including encouraging participation in audiobook month in June, offering our Big Library Read (the world’s largest digital book club) titles in the audiobook format (alongside the eBook), developing audiobook “eReading rooms” for our public library partners and curating audiobook-specific lists on OverDrive.com. We have also expanded the number of titles available in non-English languages”
We have also improved the audiobook listening experience with our new reading app, Libby. In Libby, readers can listen to audiobooks at up to 3x the speed, set custom sleep timers and cycle through different time displays (total time elapsed in the audiobook, time left in current chapter and total progress as a percentage).”
In 2018, Overdrive plans to roll out their digital library card signup process in the Libby app, internationally. It will allow users to forgo visiting a branch and giving billing information, driver’s license and a picture. Users will be able to apply for a card directly within the app, online supplying their phone number and address. Since audiobooks do not have late fees, billing information is irrelevant.
Hoopla has consistently made gains in the library system over the past five years. The big selling point is that they have libraries adopt their entire digital catalog free and libraries only pay a fee when users borrow an audiobook, eBook or graphic novel. This system makes collection managers lives easier, as they do not have pay for each title individually, as they do with Baker & Taylor or Overdrive.
Hoopla currently has 45,000 audiobooks in their system, an increase of 41% from one year ago and they deal with over 5,750 individual libraries. Jeff Jankowski the founder and CEO of Hoopa told Good e-Reader that “We’ve had an excellent record of success with audiobooks in 2017. Audiobook borrows on Hoopla increased 91% in 2017. Over 98% of all audiobook titles we carry are borrowed each quarter. This is a testament to the strength of our content offering and we have added one million new Hoopla users in 2017.”
He also mentioned, “We view eBooks and audiobooks as key drivers of growth for hoopla. We will continue to make an investment in these formats as key drivers for borrows and growth. In 2017, audiobook borrows increased 91% while eBook borrows increased 174%. Our library partners are thrilled with the response as are the publishers we work with.”
Baker & Taylor have been in the library business for decades and have a ton of experience with print and digital media. Their audiobook distribution system via Axis 360 have been growing in recent years. They now have 100,000 audiobook titles in their portfolio, which is an increase of over 20% year on year and are experiencing consistent double-digit growth in listening hours month after month.
The company has seen tremendous growth for audio chiefly in Canada and Australia/New Zealand, reflecting the relative strength of their English-language collections. In 2018, they expect the growth of audio in other markets will expand similarly as B&T increases their non-English collections. Their focus is especially in French, Arabic, Danish, Hebrew, Russian, Japanese, Chinese, Italian and Swedish.
Michael Bills is the Sales Director, Digital Products at Baker & Taylor. I asked him about new initiatives that they tried out in 2017. “With the growth in user demand and booming output in digital audio, Baker & Taylor’s collection development librarians have received increasing requests for guidance to thoughtfully curated collections. Our experience of user demand spans physical formats as well as digital, B&T is well positioned to curate collections we know listeners are looking for. Some of the most successful curation lists we are offering now are for popular narrators and their works. Audiobook listeners find voices they love, and want to hear more from them.”
Recorded Books has focused exclusively on audio content since the company launched in 1978. During the early years, their audiobooks were on cassettes and were primarily marketed to people who were blind. In the 1990’s they decided to enter the education and library market.
In April 2017 the company reorganized. The new company name is RBmedia and it’s imprints include Recorded Books, HighBridge Audio, Tantor Media, ChristianAudio, Gildan Media, W.F. Howes (UK), and Wavesound (Australia) It would sell or distribute titles directly to customers through audibooks.com, through libraries and resellers such as Audible.
Troy Juliar, Chief Content Officer for RBmedia/Recorded Books told Good e-Reader “We have a combined catalog of almost 100,000 titles, over 35,000 of which are exclusive to RBmedia. In 2016, we added 2,800 exclusive titles and increased that to almost 3,800 in 2017. An overwhelming share is fiction driven at greater than 70%. We have seen nice growth in romance and sci-fi on the fiction side. On the nonfiction side, we have seen growth in business, self-help, and personal development.”
When you have 100,000 audiobooks in your system, curation tends to be a concern. Troy talked about how they deal with this issue. “Providing a mechanism for our customers to discover titles of interest to them is a key, and is a major focus for us. We have added capabilities in our library system, which shows curated lists (best sellers, etc.) to the librarians as they login to our portal to help them in their selection process. On the RBdigital app that we provide to library patrons and our Audiobooks.com consumer app, we have a recommendation engine, which leverages data to recommend specific titles to consumers/patrons. We also provide regular information on new and interesting titles to the libraries, along with materials to help them promote these at their locations. Audiobooks.com uses listening behavior and is constantly improving the algorithm to make smart title recommendations.”
He went on to say “One of the things that’s most interesting to me here is the fact that it used to be that the success of an audiobook was correlated with the success of the print book. That is no longer true. The number of audiobooks that perform well independent of its print and eBook circulation is increasing. The format itself is creating new ways of discovering content that is becoming increasingly independent of the underlying print and eBook success. I think that is an interesting phenomenon. People are choosing titles because it is a good audiobook—not necessarily, because it is a good print book. Narrators have a big role in that too. Narrators continue to have their own fan base and often times, listeners will find them before they even find an author.”
Future Audiobook Trends for 2018
In 2018, there will be a number of notable new trends. The audiobook industry all agrees that podcasts are a gateway to audiobooks and that Amazon Alexa, Google Home and the upcoming Apple HomePod will start to catch on.
Michaelle Cobb of the Audiobook Publishers Association said, “The 2017 APA consumer survey showed smart speakers bounding into the market with 19% of people having listened on one of those devices. We expect this to increase as adoption of the devices increases.”
David Markowitz from ListenUp thinks Interactive audio is still very much in the experimental phase. “I don’t think we’ll see broad adoption until we get more comfortable having lengthy interactions with smart speakers. That is going to happen – we are just not there yet. Still, I applaud the experiments that are happening and the attempt to push both the storytelling and the technology forward. Besides Inspection Chamber, the Bosch skill and the Mr. Robot skill are recent interactive stories that are impressive. We have certainly been meeting with partners and exploring new opportunities there.
As for how smart speakers are affecting audiobook distribution, a recent Edison Research report shows that people who own smart speakers listen to audio of all kinds, including audiobooks. Which means that 2018 will see continued growth in the audiobook listening overall. They are not necessarily an alternative distribution method so much as an extension of the ones that are already out there.”
On the retail, side of things Audible will likely launch more genre based dedicated subscription portals, similar to Audible Romance. Kobo has done tremendously well with using their Kobo Super Points loyalty program with their audiobook system, look for more companies to adopt similar systems to keep consumers engaged with their own ecosystem.
Publishers will begin to translate more of their upcoming titles into foreign languages and they will continue to devote more people to audiobook production. Their intention is to increase the amount of titles they release by 20% in 2018.
Another big trend for 2017 has to do with app developers and the app ecosystem. Apple recently revised their App Store layout, that puts an emphasis on games and makes it harder to discover new audiobook apps. I think more developers will start releasing them on Android, as this platform has a solid blend of curation and discovery. I also see more app developers incorporating the Overdrive API to allow users to borrow audiobooks directly within their own app.
Thanks for reading Michael’s 2018 global outlook for the audiobook industry! He has been conducting these extensive reports since 2014 and looks forward to all of the innovations. Stay tuned to Good e-Reader for all of the latest audiobook news! Drop a comment if you have any thoughts and don’t forget to share his article on social media.
FOR IMMEDIATE RELEASE
Author Dr. Sybil Pentsil, just hit #1 best-seller in SEVEN Amazon.com lists with,
“The “O” Factor: Relationship Principles for Women.”
Salt Lake City, Utah – Monday, January 22, 2018 – Best-Selling Author Dr. Sybil Pentsil Hit #1 on Amazon with her New Book, “The “O” Factor: Relationship Principles for Women,” which was released December 22, 2017, by Amazon.com – the nation’s #1 place to buy books.
On the day of release, “The “O” Factor: Relationship Principles for Women” started its upward movement towards best-seller status on Amazon.com and reached #1 best-seller status in in SEVEN categories including: Christian Leadership, Christian Pastoral Resource, New Age Self Help, Women’s Personal Spiritual Growth, Women’s Studies History, Women Writers and Women’s Spirituality.
About the Book –
Women wear so many hats in life – we are mothers, sisters, daughters etc. Each hat comes with its own expectations and we often find ourselves overwhelmed because we want to play each role well, look good and handle our business! In the Akan tribe of Ghana, the phrase obaa sima refers to a woman of strength, nurture, and love. She is more than a diva; she is an ideal woman who has the ‘it’ factor in all walks of life. We all want that ‘it’ factor, don’t we? It is right here in The “O” Factor! The “O” in The “O” Factor stands for obaa sima. In this book, you will find the principles that define a modern day multi-tasking obaa sima who plays multiple roles and wears many hats. The principles are real and can be applied by women from all walks of life. Each principle is emphasized by biblical women whose decisions serve as examples, cautions, warnings or the goal for today’s obaa sima.
About the Author –
Dr. Sybil Pentsil is a multi-talented woman who wears many hats as she makes her impact on society. Not only is she a Doctor of Pediatric Academic medicine at the Sinai Hospital of Baltimore, she is also an ordained minister, serving as pastor at the House of Worship in Owings Mills, Maryland.
Sybil has written and co-authored many booklets and training guides for classes on premarital training, marriage counseling, spiritual development and leadership training. Her books include Free to Dance: Gaining Victory Over Your Thoughts and Emotions and Motherhood Redefined, both available from Better Life Today. In 2005, Sybil and her husband Fiifi co-founded Better Life Today, a self-improvement organization. They are known internationally for impacting marriages & businesses. Sybil speaks at conferences, seminars, youth groups, medical meetings, schools, churches, businesses, and other groups. She also conducts one-on-one counseling sessions.
Sybil and Fiifi are committed to family and enjoy traveling internationally with their children. They have three awesome sons – Jeremy, Jason, and Jesse.
Learn more about Sybil at:
Follow Sybil on Facebook:
Melanie Johnson and Jenn Foster interview Mike Magana about finding your Spiritual Journey.
What do stars, galaxies, the solar system and our entire universe say about the existence of a creator? Is it more than mere coincidence that human life is born into this world? If there is a creator of life, how does one connect with such a being? Is there life after this life? These questions and many more are addressed in a compelling manner as “Angelo” is encouraged to embark on his own personal journey in search of the profound reason for life and his own existence. Realizing that not answering the door when death knocks is not an option, Angelo must wrestle with understanding his personal relevancy and how that impacts his connection with others as well as the creator. This thought-provoking personal journey reveals the challenges and inquiry everyone must face at some time in their life.
Mike Magana, along with his parents, immigrated to the United States from Mexico when he was a young child in 1952. After growing up in West Texas, Mike was married at the age of nineteen and he and his young bride of the same age moved to Southern California where he began working as an aircraft machinist. While there, he furthered his education at the Control Data Institute which proved instrumental in launching his long and successful profession in computer software development. During his career, he benefitted from developing relationships with some of the leading authorities in his industry including personnel involved in Information Technology at Cape Canaveral. After his twenty-seven year career in software development, he then entered the field of insurance and financial services, retiring from Chase Bank in 2001. Having three near-death experiences throughout his life as well as the responsibility of his father’s burial, Mike was forced to come to grips with the reality and inevitability of death, but also, and even more importantly, with the reason for his own existence. This confrontation with real-life issues has transformed not only his thinking, but his very purpose in life. Mike and his wife of fifty-two years reside in Texas and have three grown children and seven grandchildren with whom they have formed a very special bond.
Learn more about Mike by clicking on the link below:
Access the PODCAST NOW on Apple Podcast
FOR IMMEDIATE RELEASE
Author Cory Jenkins, just hit #1 on FIVE Amazon.com best-seller lists with,
“I Love Myself So… A Guide To Creating A Life You Love.”
Salt Lake City, Utah – Monday January 15, 2018 – Best-Selling Author Cory Jenkins Hit #1 on Amazon with her New Book, “I Love Myself So… – A Guide To Creating A Life You Love,” which was released January 13, 2018 by Amazon.com – the nation’s #1 place to buy books.
On the day of release, “I Love Myself So… – A Guide To Creating A Life You Love” started its upward movement towards best-seller status on Amazon.com and reached #1 best-seller status in in FIVE categories including Self Help- Journal Writing, Psychology Reference, Teen & Young Adult Women Biography eBooks, Women Writers and Women’s Spirituality.
About The Book –
As a young woman, she went through several of the trials that other young women go through including the awkward stage of not really fitting in. Constantly searching outside herself to fix what she thought was ‘wrong’ with her until she finally realized that she’s perfect just the way she is. Then and only then did the craving to fit in cease to be such a quest. However, that definitely took a long time.
Her dream for you is that this book shortens the distance between where you are and where you want to be. In reading this book, you finally realize that you are where you’ve always ‘wanted’ to be. The realization and acceptance of this is the secret to living a life that you love. You create your pathway to living a life you love by embracing gratitude, the art of acceptance and developing the skill of creating dreams and goals that inspire you. The practice of loving and accepting yourself is the key.
In this book, she shares the story of her life with you. In each chapter of her life, she highlights the lessons learned and gives you action steps you can take to lead yourself to love your life. Through learning from some of her challenges, you will be better equipped to handle the challenges you face. You will also learn how to create and embrace a life that you love right now!
About Cory Jenkins –
Cory is a captivating speaker and author. She is passionate about assisting others in creating a life they love. She has mentored salespeople and business owners and loves volunteering to make a difference in her community. She has worked hard to go from living in the smallest house in the best neighborhood as a kid to owning 4 rental properties and traveling for fun all over the globe working for herself. She’s spent over two decades sharpening her communication and skills in transformational personal growth.
She grew up in St. Louis, Missouri, lived all over the San Francisco Bay Area and settled in Utah for many years to buy real estate between Ogden and Salt Lake City. She’s owned rental properties for 10 years and has been selling Juice Plus for about 20 years. She’s tried other products but has found none with a body of research behind them that rivals that of Juice Plus. Thanks to Juice Plus and a healthy lifestyle, she’s only ever been to the women’s doctor for the last 20 years. She loves sharing her secrets to healthy living and multiple streams of passive income.
She is currently studying to be a Certified Natural Health Practitioner through Trinity School of Nutrition. She is finally pursuing her dream of writing books that make a difference in people’s lives while working for Elite Online Publishing remotely.
This is now allowing her to travel the country and beyond, in search of her next rental property location and home. Cory’s travel bug has taken her to 22 countries and 49 states so far and she has plans to visit several more. Her bucket list gets shorter and longer every year. Alaska is her last frontier in the US while Greece, New Zealand and Scotland top her list outside the US. If she travels through your town you may find her out enjoying one of her favorite hobbies. Cory loves meeting new people, so she might be dancing swing, salsa, country or any other partner dance. You may also catch her singing karaoke or even jumping in with a local band. During the day she could be hiking, biking or running to enjoy the great outdoors.
Order a copy of the book by clicking below:
I Love Myself So… A Guide To Creating A Life You Love:
Get the Journal that goes with the book by clicking below:
I Love Myself So…Quotes & Questions Journal: Paris Calls (Journals)
Connect with Cory’s Love You To Health Community on Facebook:
Find out more about Juice Plus at:
Follow Cory at:
Learn more about Paul and Podcasting by clicking on any of the links below:
or Watch the PODCAST NOW on YouTube below.
Access the PODCAST NOW on Apple Podcast
Here are some thoughts to start your 2018 off on the right foot from your friends at Elite Online Publishing.
Remember – What You Focus On You Create. If you live from that knowledge it will help keep you moving in the right direction.
Here are a few questions to ask yourself to get your mind focused in the right direction.
- What steps can I take to live my life on purpose in 2018?
- What is my personal mission statement? Do I have one?
- What Goals and Dreams have I created for myself?
- Are they in line with that mission or purpose?
- Are they written down?
Did you know that 95% of the people who set New Year’s resolutions never follow through?
Take these simple steps to turn your dreams into reality.
- Get Clear on your Purpose. Write it down.
- Focus on where you want to go. Write down your goals!
- Create a Plan by breaking down your goals into small steps.
- Find an Accountability Buddy and Take Action Together.
- Keep it Positive. Focus on the Goals.
Turn stumbling blocks into stepping stones.
When you stumble, get back up, dust yourself off and get back on track. When you focus on your setbacks as failures it can take you down a negative rabbit hole.
Again Remember- Where Your Focus Goes You Go.
Stay Positive by using any setbacks as lessons to learn how to move forward even more efficiently the next time.
- Take a look and ask- What didn’t work?
- What can I do differently to improve results?
- Take that action in the direction of your goals and dreams!
Remember – You’ve Got This!
Create an Amazing 2018!