Write, Publish & Market Your Book to Build Your Business & Brand
Melanie Johnson and Jenn Foster talk with Chris Casamassa.
Chris Casamassa is the #1 best selling author of the book “Bully Proof Fitness.” He is also the founder of B90Z, KICKNFIT KIDS and the current President of the 12 Red Dragon Karate studios in southern California.
The book you don’t read won’t help.
There is very little difference between someone who cannot read and someone who will not read. The result of either is ignorance. Reading is essential for those who seek to rise above the ordinary. We must not permit anything to stand between us and the book that could change our lives.
You can start with these seven books and see where the journey of reading takes you, how much higher you can climb because of the growing stack of books under your feet. Read, read read—and let the books touch you, make you think, challenge your views and carry you to new horizons.
1. The Bible
The best-selling book of all time tells the story of sin and redemption, the story of mankind, of despair and hope. It is quite literally the story of our lives.
2. Think and Grow Rich by Napoleon Hill
This is arguably the best personal development and wealth building book of all time. It belongs on everyone’s bookshelf.
3. How to Read a Book by Mortimer Adler
This book will teach you to do just what the title promises: how to read a book for all it is worth so that you come out the best you can be at the end.
4. As a Man Thinketh by James Allen
This book will ground you in the belief that whatever you believe you become. It’s based on the idea that we are what we think.
5. The Richest Man in Babylon by George S. Clason
Written in parables, this is a classic on thrift, financial planning and personal wealth. Everyone needs to read this book.
6. The Lessons of History by William James Durant
This book gives insight as good as any book on the changes that have taken place over time in economics, politics, military customs and more—very insightful.
7. The Story of Philosophy by William James Durant
In this book, Durant summarizes the lives and influence of philosophy’s greatest thinkers. This is very important for us, as we know that our philosophy determines how we live and what we achieve.
Erik Swanson Hits Five-Time #1 Amazon Best-Seller List with his book “Sales Habitude Warriors – Sales Strategies that Lead to YES!”
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International Keynote Speaker, Author & Social Media Expert, Erik Swanson, recently hit the best-seller list on Amazon.com for the FIFTH time this year with his book “Sales Habitude Warriors – Sales Strategies that Lead to YES!”
Dallas, Texas – Monday, September 25, 2017 – Best-Selling Author and Speaker Erik Swanson hit #1 in three separate Amazon Categories with his book, “Sales Habitude Warriors – Sales Strategies that Lead to YES!” which was released September 19, 2017, by Amazon.com – the nation’s #1 place to buy books.
On the day of release, “Sales Habitude Warriors – Sales Strategies that Lead to YES!” hit best-seller status in the following three Amazon categories: Mentoring & Coaching, Small Business, and Online Advertising.
Learn the habits known to successful entrepreneurs and business leaders, and how to use them. Sales Habitude Warrior techniques help you breakthrough the sales ceiling and understand how sales are really made. Create money-making habits and learn how to keep them. Create a new awareness for Salespeople looking to have a roadmap and a system. Get a sales breakthrough and become a selling machine with the sales habits in this book.
About the Author:
Erik Swanson has delivered over 6000 motivational presentations at conferences and meetings worldwide. As an award winning International Keynote Speaker, Best-Selling Author & Attitude Coach, Erik Swanson is in great demand! Speaking on average to more than one million people per year, he is both versatile in his approach and effective in a wide array of training topics.
Nicknamed “MR. AWESOME,” you can easily find Erik sharing stages with some of the most talented and famous speakers of the world, such as Brian Tracy, Nasa’s Performance Coach Dr. Denis Waitley, from the book/movie ‘The Secret,’ Bob Proctor, Jack Canfield, John Assaraf, & Millionaire Maker Loral Langemeier, Co-Author of ‘Rich Dad Poor Dad’ Sharon Lechter, among many others! Mr. Swanson has created and developed the super popular Habitude Warrior Conference which has a 2-year waiting list and includes over 33 top named speakers, all in a ‘ted talk’ style event which has quickly climbed as one of the top 10 events not to miss in the United States!
After his first successful release, Erik Swanson was recognized by The Elite Institute of Best-Selling Authors, an organization that honors authors from many of the leading independent best-seller lists.
About Elite Online Publishing:
Elite Online Publishing is the brand building publisher – write, sell, and market your book online. Elite Online Publishing helps busy entrepreneurs, business leaders, and professionals create, publish, and market their book, to build their business and brand. They are passionate about future authors sharing their stories, knowledge, and expertise to help others. Educate, inspire and motivate others by telling your story.
If you’d like to learn more about Elite Online Publishing or to see if we’re a good fit for your book project, please visit EliteOnlinePublishing.com/contact
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Author Mike Magana, Hit two separate Amazon.com best-seller lists with his new book “Spirituality, My Long Journey Home: Discovering Your Personal God.”
Dallas, Texas – Saturday September 23, 2017 – Best-Selling Author and Speaker Mike Magana hit #1 in two separate Amazon Categories with his New Book, “Spirituality, My Long Journey Home: Discovering Your Personal God,” which was released September 5, 2017, by Amazon.com – the nation’s #1 place to buy books.
On the day of release, “Spirituality, My Long Journey Home: Discovering Your Personal God,” started its upward movement towards best-seller status on Amazon.com and has reached #1 best-seller status in the following categories: Religious Philosophy, Transpersonal, and Christian Living Counseling.
What do stars, galaxies, the solar system and our entire universe say about the existence of a creator? Is it more than mere coincidence that human life is born into this world? If there is a creator of life, how does one connect with such a being? Is there life after this life? These questions and many more are addressed in a compelling manner as “Angelo” is encouraged to embark on his own personal journey in search of the profound reason for life and his own existence. Realizing that not answering the door when death knocks is not an option, Angelo must wrestle with understanding his personal relevancy and how that impacts his connection with others as well as the creator. This thought provoking personal journey reveals the challenges and inquiry everyone must face at some time in their life.
About Mike Magana –
Along with his parents, Mike immigrated to the United States from Mexico when he was a young child in 1952. After growing up in West Texas, he was married at the age of nineteen and he and his young bride of the same age moved to Southern California where he began working as an aircraft machinist. While there, he furthered his education at the Control Data Institute which proved instrumental in launching his long and successful profession in computer software development. During his career he benefitted from developing relationships with some of the leading authorities in his industry including personnel involved in Information Technology at Cape Canaveral. After his twenty-seven year career in software development, he then entered the field of insurance and financial services, retiring from Chase Bank in 2001. Having three near death experiences throughout his life as well as the responsibility of his father’s burial, Mike was forced to come to grips with the reality and inevitability of death, but also, and even more importantly, with the reason for his own existence. This confrontation with real life issues has transformed not only his thinking, but his very purpose in life. Mike and his wife of fifty-two years reside in Texas and have three grown children and seven grandchildren with whom they have formed a very special bond.
Order a copy of the book or learn more by clicking the link below:
“Spirituality, My Long Journey Home: Discovering Your Personal God”
Follow Mike at:
On October 14, 2017, indie authors across North America will gather at their local libraries to participate in activities like author panels, book readings and signings, writing workshops, presentations from local industry specialists and more. There will also be video workshops available from industry experts.
Here are a few reasons to participate in Indie Author Day:
It recognizes the self-publishing industry, independent authors, and libraries
It’s an opportunity for libraries and authors to connect
It’s a chance to network, discover new friendships, and form business partnerships
Find out if your library has signed up to host an Indie Author Day event and get involved!
For More Information or to register your library:
Participate in Indie Author Day:
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Sara Watchorn Hits #1 Amazon Best-Seller List with “Sara Fay and The Elementals Book 5: Quazzie and The Rock Kingdom”
Salt Lake City, UT–Friday, August 25th, 2017 – Five-Time Best-Selling Author Sara Watchorn Hits #1 in THREE categories with her New Book, “Sara Fay and The Elementals Book 5: Quazzie and The Rock Kingdom” which was released Tuesday, August 22nd, by Amazon.com – the nation’s #1 place to buy books.
On the day of release, “Sara Sara Fay and The Elementals Book 5: Quazzie and The Rock Kingdom” started its upward movement towards best-seller status and has reached #1 best-seller status in: Mystery and Wonders, Math & Rocks & Minerals. This is the fifth time Sara Watchorn has hit the Amazon best seller list this year.
Explore the Rock Kingdom with Sara Fay and the Elementals in book 5 of the series. An amazing adventure for Sara Fay as she discovers the rock kingdom; treasures hidden deep underground and those that can be held in your hand.
Unaware humans are damaging the Earth and threatening to destroy The Kingdoms forever. Elmoraz, Lord of the Elementals, is searching for worthy humans to join in their quest to save the Kingdoms. Elmoraz and the other Elementals find our young heroine, Sara Fay, and teach her about The Three Kingdoms and the magical powers they possess. Written in rhyme, this touching and inspirational series educates readers about the importance of nature. Explore adventurous quests at the end of the book. Come along and brighten the day with the Elementals and Sara Fay! Check out the other four books in the series on Amazon and everywhere books are sold.
About Sara Watchorn –
Sara Watchorn was a scholarship swimmer at Stanford where she graduated with a degree in English Literature. She began coaching other young swimmers as a teenager and has since worked with all age groups to improve athletic performance and to develop a healthy lifestyle. Her first published series, Sara Fay and the Elementals, lovingly reflects the important role nature plays in bringing humankind health, vitality and joy.
Sara has spent most of her life residing at the base of the Wasatch Mountains in Salt Lake City, Utah. Whether it is appreciating their beauty, traversing their trails or speaking to a copper colored dragonfly, the mountains bring her peace, inspiration and often a rush of adrenaline. Through her writing, she seeks to identify the many blessings gifted by nature and to preserve them for generations to come.
Publishing seems like a simple business at its heart: an author writes a manuscript, it’s printed or turned into an ebook, and a reader buys it. That apparent simplicity actually requires a lot of hard work and money on the part of a publisher. As just one example, to create film for printing, print, bind, and jacket a hardcover picture book can easily cost a publisher $25,000, not counting overhead, and their job isn’t done (read more details in Why Does a Picture Book Cost $16?). Novels cost less. Ebooks cost even less. Art books cost even more.
To get a book on the market, a traditional print publisher actually has to do a lot, and someone self-publishing has to find a way to do the equivalent, unless you are happy to do no more than sell locally and to family and friends, or to sell only online. At a publishing company, different people fill the roles listed below. If you self-publish a print book, you have to fill them yourself. Why? Because as a self-publisher you have to compete in a national or possibly global marketplace, head to head with the big publishing companies and many other self-publishers. It’s possible to do that, but it takes time, money, knowledge of the market, and a carefully crafted strategy. (If instead you are seeking a publisher, know that the following outlines what you can expect a publisher to do. Some companies present themselves as publishers when in fact they don’t do all of these things.)
acquisition–which is the right book to publish? Editorial staff may evaluate hundreds or even thousands of manuscripts annually to come up with a “list” of 20 books. An acquiring editor selects the ones she thinks will succeed, and take them through the acquisition process. If you are self-publishing, how do you decide which of your books to do? Or if you have one, how do you know it can succeed?
planning–what needs to be done to get this manuscript from draft to finished book? Once a publisher decides a book is going to be published, everything has to be coordinated so that books get out into the market when the company said they would. At a publisher, a managing editor keeps track of what everyone is doing. If you are self-publishing, you’ll have to fill that role.
editing–how can the manuscript realize its full potential? Are there problems to fix? Polishing needed? At a publisher, the “development editor” is assigned manuscripts as they are acquired and is responsible for getting them into shape (at children’s publishers, the acquisition and development editor are usually the same person). If you are self-publishing, how will you edit your manuscript? Editing yourself isn’t effective. You’ll have to hire someone.
designing–what’s so complicated about designing a book? Anyone can do it with a word processor, right? Well, not if you want a book that’s optimally designed for ease of reading, with a type face that suits your subject, and that doesn’t just look like every other book on the market. And then there is the jacket, to make the book stand out. Publishers keep designers on staff, or hire freelancers. If you are self-publishing, you’ll need a designer.
art directing–are there illustrations needed? You’ll need an illustrator. You must select and pay them. Their work will need to be art directed. Publishers have art directors to work with illustrators in picture books or just on interior and jacket art. They also oversee the designers. If you are self-publishing, you’ll need to take the role of art director, or hire a designer with art direction expertise.
copyediting–once the manuscript is edited, is it done? No, it needs a copyeditor’s eagle eye to check for correct spelling, grammar, and punctuation; to create a consistent approach to such things as compound words; to do some light fact-checking; and perhaps to mark up titles, heads, and subheads. Publishers have in-house copy-editors or take care of hiring freelancers. If you are self-publishing, you’ll need to hire a copyeditor.
production managing–how do you settle on a printer? What do you send them? Will you print traditionally or via POD (print-on-demand)? If e-publishing, how will you create your ebook? A publisher expects a production manager to find printers who can do a good job within their budget; to source paper and other materials; and to oversee the actual production process. If you are self-publishing, you’ll have to do this yourself, or hire a freelance production manager.
distributing–how does the book get from publisher to bookstore or to an online store? Publishers have warehouse operations and relationships with wholesalers and bookstore chains. Even if a book isn’t in a store, it can be readily ordered. If you are self-publishing, distribution may be your biggest challenge. You may need to work with an independent distributor, if you can find one willing to take you on.
selling–how do consumers, bookstores, libraries, and schools find out about new books? Publishers send out catalogs or provide “meta-data” to online sellers, but they also have sales people, who sit down and show the newest books, and tell booksellers or library acquisition committees which are the ones that they should be sure to have. If you are self-publishing, how will you sell your books? Will you be your own sales force, or will you find volunteers–or paid helpers?
marketing/promoting–how does the public find out about a book? Most don’t just pick it up off a shelf in a bookstore. They read a review, see an ad, hear about it from a friend on Facebook, or even watch an author on TV. Publishers have marketing staffs that send out review copies, create promotional items, send out posts on social media, and book authors on tours. If you are self-publishing, you will likely need to hire a marketing specialist.
If you find this list intimidating, good, because that was my intention. Better to be intimidated now, when you can still do something about it, than after you have already made a commitment to self-publish a book and then don’t know what you need to do.
You can use this as something of a checklist in figuring out what you will need to do to get a book on the market, but please note that it is not exhaustive. Nonfiction books may need to be carefully fact-checked, for example, in more detail than a copyeditor would do (and not just by looking things up in Wikipedia). Permissions may be needed for photographs, quotations, or song lyrics. You may even need to consult a lawyer over potentially libelous material.
There’s a lot to do if you want to do it well.
You can learn more about a what a children’s book publisher does in such guides as my Complete Idiot’s Guide to Publishing Children’s Books, The Giblin Guide to Writing Children’s Books, or Olga Litowinsky’s It’s a Bunny-Eat-Bunny World : A Writer’s Guide to Surviving and Thriving in Today’s Competitive Children’s Book Market. Similar books exist in other branches of publishing, but I don’t know them well enough to make recommendations.
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Author Grady Southwick Hits #1 Amazon Best-Seller list with his book “They Looked West.”
Grady Southwick recently hit the National Amazon.com best-seller list with his new book, “They Looked West.”
Badlands, Wyoming – Monday, July 24, 2017 – Grady Southwick joined the best-selling authors on Amazon.com with his new book “They Looked West” which was released July 20th, by Amazon.com – the nation’s #1 place to buy books.
On the day of release, “They Looked West” started its upward movement towards best-seller status on Amazon.com and reached #1 best-seller status in the Western Fiction category.
About Grady Southwick –
Grady was born in small rural farming community. He was raised on a cattle operation that his grandfather owned and at a young age, he was involved with the daily operations of raising beef cattle. From a young age, Grady was exposed to the lifestyle of hard work around a farming operation that incorporated driving cattle herds, various miles into the mountains and then back down to pastures for fall and winter feeding. During this time Grady learned the art of horsemanship and from a very young age he had stewardship over the many horses and mules that would bring happiness and adventure into his young life. Grady continues to own and ride his horses and mules into his later life. He can be found riding on the various trails and mountain valleys packing and camping throughout the summer and fall months in many of the rocky mountain wilderness areas.
Grady has always had a desire for nature and that yearning has been brought forth in his latest efforts to pen his thoughts into novels. Riding the trails and feeling the western winds as they felt hundreds of years ago, Grady lives the trail life that he exposes in his novels stories. Grady has used his skills and education to research and gain a historical perspective for the characters portrayed in his novels. He writes it as he would have lived it back in the days of the golden west. Grady has an eye for detail and that shows in his descriptions of the places and events as he writes his western themes.
With a college education and time served to his country, Grady met his lifetime mate and with a desire to live a completed life, he and his wife Patty, have raised four children, and have twelve grandchildren and one great-grandchild. Grady has been a self- employed business owner and sales manager of a large corporation for the past forty years and as retirement years approach, he has the desire to write many western adventure novels of the old west. Many times a year he can be found on location out in the western mountains, plains and badlands working out the details to his next novel. He loves to get out and see the sights, hear the sounds and feel the wind just as it was back in the day. Swinging his leg over the saddle of his big grey horse, he rides into the next novel with adventure in his mind and a novel in his heart.
CREDIT: Getty Images
It’s impossible to check out every new book, and that can mean missing out on new ideas and perspectives that can improve your business–and sometimes you, too.
That’s why I love this list of books from Mareo McCracken, the revenue leader at Movemedical. (Consider following him on LinkedIn–he often takes an unusual approach to overcoming challenges most of us face.)
Two I’ve read. The rest I haven’t–yet.
This year I did something I hope no one else has to suffer through. I read 103 books. One hundred and three. Way too many for my current situation, and I love reading. (Also, I attained Diamond Status on Delta. Which means I wasn’t home with my family enough this year. Which is a lesson/regret/story for another post.)
My goal this year was to read 100 books. I accomplished that goal; it makes me proud to say it.
It makes me foolish for doing it.
So what are the two things that are better than reading? I don’t think I am any smarter or better off than when I only read 50 books a year. I just spent more time reading and less time “pondering.” I spent less time than I should have “doing”. I am not going to let that happen again.
Why I read has changed. I used to read for myself. Now I read for others.
I used to read to escape reality. Now I read to really live better.
I read to help others. I read for my wife. I read for my kids. I read for my colleagues.
Pondering (deep thinking) and doing are both more important than reading.
For the past few years, I published my list of the top 10 nonfiction books that had the biggest impact on me. This year, creating this list was much harder, because I had almost twice as many books to choose from as normal. These books were not necessarily new in 2016 (some were), but they were new to me and caused me to me think differently or change my actions in some way. These are books to “ponder” and books to help you “do.” They helped me; I hope they can help you as well.
In alphabetical order, here are the 10 books that had the largest impact on me last year:
1. The Seventh Sense by Joshua Cooper Ramo
This book paints an accurate and timely picture of the world we live in and how it is changing. The book also gives us ways to succeed in the network era.
2. American Nations by Colin Woodard
You will understand American culture, history, politics, and people much deeper than ever before. Should be required reading for all high school students.
3. The Art of People by Dave Kerpen
A modern day Dale Carnegie, this book will help you professionally and personally.
4. The Confidence Gap by Russ Harris
Solid, real frameworks that help counter the root cause of fear. Read this book, apply it, and live with confidence.
5. Guts by Sam Bracken
We all need to live our true selves. This book gives us motivation and actionable insights do to just that.
6. Mental Toughness for Women Leaders by LaRae Quy
Not just for women! This book from a former FBI agent gives you tools to help you develop your emotional intelligence and overcome mental barriers.
7. The Only Sales Guide You’ll Ever Need by Anthony Iannarino
If your full-time job is sales, you must read this book. You will use it forever. You will need it to become better.
8. The Outward Mindset by The Arbinger Institute
Stop blaming others. Once I learned and applied the teachings of this book, almost all of my personal and professional problems got better. If you only read one book on this list, read this one.
9. Power Relationships by Andrew Sobel and Jerold Panas
You can never build too strong of relationships. Usually we don’t build them enough. This book helps everyone overcome personal obstacles in relationship creation.
10. The Science of Selling by David Hoffeld
Neuroscience and behavioral science is applied to the sales profession in a compelling manner. A must-read for all sales executives and leaders.
Honorable Mentions (I really wanted to put these in, couldn’t fit ’em, though):
11. Beyond the Sales Process by Steve Andersen and Dave Stein
12. The Challenger Customer by Nick Toman, Pat Spenner, Brent Adamson, and Matthew Dixon
13. Chief Marketing Officers at Work by Josh Steimle
14. Emotional Intelligence 2.0 by Travis Bradberry and Jean Greaves
15. Heavy Hitter IT Sales Strategy by Steve W. Martin
While this is just a short list, there are so many more incredible books that I am excited to read in 2017!
As Jim Rohn said:
“The book you don’t read won’t help.”