Marketing a dental practice with a book can benefit it greatly. As a dentist, you have fierce competition in your local market and having a published book is just the edge you need to be ahead of the rest.
If You’re a Dentist You Absolutely Need a Book!
Build Your Patients Trust
Let’s face it — dentists are one of the most feared (and sometimes hated) professions. So much so that of all professions they are more at risk for mental health struggles. If you’re a dentist, you already know what it’s like, but here are some interesting statistics in case you’re interested. Dentists suffer psycho-neurotic disorders at a rate of 2 1/2 times greater than physicians, and the #1 killer of dentists is stress-related cardiovascular disease. View more statistics here. But being a dentist is not without its perks. The salary, the connections you make, and the smiles you create are rewarding aspects to your career.
Dental practice marketing can be challenging at times but one of the best ways to separate your dental practice is with your own book. It will build trust and let your patients know they are in the best care. It will also help to battle negative aspects while building trust and position you as an expert. Publishing a book, and obtaining the title bestseller, will ease your patient’s mind. They will know that you are the expert in your field and you will stand out above the rest.
Get Ahead of the Competition
You probably have all sorts of options for your patients — discounts, credit savings programs, giveaways and more. All of these benefits aside, the most important concern for a potential patient is that you know what you’re doing. After all, dental work can severely impact the individual when done improperly. It’s just as important as picking out a doctor or surgeon. A book will display your expertise to the public, and not only that, but it gets your name out there. Sending your book to previous clients or potential clients is a great way to put yourself at the forefront of their mind when it comes to choosing a dentist.
Having a bestselling book will distinguish you and your services. And guess what? All of Elite Online Publishing’s authors become bestsellers. Check out our testimonials here!
Open Up More Opportunities
Another great way to add meaning to your life is through public speaking events. You can help aspiring dentists avoid mistakes and find their career path. You can make an impact on dental care around the world, speaking about the lack of dental coverage in not only your hometown but the entire planet. If none of that seems like something you’d enjoy, think of YOUR story and how it may help others in a more personal way. What about your trials and experiences can help someone on their path to success?
You will be building the credibility not only for speaking gigs, but also for webinars, in-person classes, and more! There are many ways to see an ROI on a book — here are a few more!
If you’re a dentist (or any professional!) and you’re ready to take your career to the next step, contact us today and set up a time for a consultation!