How To Relaunch Your Business After COVID-19 Ever since the COVID-19 pandemic was declared a world health emergency, the global economy was threatened as businesses took the biggest hit in years. To remain relevant in the market, many businesses have had to adopt...
How to Market a Book Step by Step You don’t have to be a marketing guru or have a degree in social media marketing mastery to get the word out about your brand. By following some basic steps, you’ll be marketing your books in no time like the pros. 1 –...
How to Make Money with Your Book One of the most common questions we get from potential authors who are about to write a book is something along the lines of: “How do I use my book to make money?” It’s a reasonable question. The bad news is you will probably not make...
How to Use Your Book as a Marketing Tool Your book is a marketing tool—not the thing you market. Most business book authors make the mistake of trying to market their book. For almost all of our authors, they see a book getting them one of six basic things: Raise...
Leading In A New Role – Scott McCarthy Many of us feel anxious and overwhelmed when we take over a new role. As a leader, it can be intimidating becoming the head of a team when you are effectively the new person within the team. As a military officer, I change...
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