The New Rules of Book Discoverability Something important has changed in the way people find experts. Not long ago, someone looking for a consultant, speaker, attorney, financial professional, coach, or industry expert would start with Google. They would type in a...
The number one reason experts never write their book is not a lack of knowledge. It is not knowing where to start. You have decades of expertise in your head, but staring at a blank page, it all feels like too much to organize. So the book stays an idea for another...
When someone hears your name for the first time, what do they do? They look you up. They Google you, they search you on LinkedIn, and increasingly, they ask ChatGPT or Claude who you are. What shows up in that moment decides whether they lean in or move on. Here is...
You are good at what you do. Maybe great. You have the results, the experience, and the client stories to prove it. So why does it feel like someone with half your expertise keeps landing the stage, the podcast invite, and the clients you know you could serve better?...
By the time you’re reading this, the question isn’t whether you should write a book. You already know the answer to that. The question is which path makes sense for what you’re trying to build. This is the part most experts get stuck on. They confuse...
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