Most experts treat their story like a keepsake. Something to share at a dinner party or tuck into the “About” page of a website. It feels personal, so it stays private. But there is a difference between telling your story and using your story. Telling your...
Why a Book Is Still the Smartest Way AI has become a firestorm, taking over the way we work, write, and market almost overnight. The opportunity is enormous, but so is the burnout. The good news is that you do not have to chase every shiny new tool to win. You need...
Most experts treat their book like a long blog post. That is why most expert books don’t make money. A book is not content. Content is what fills your feed. A book is an asset. Specifically, it is a conversion tool. And the experts who treat it that way build...
Most experts treat publishing a book like a “someday” project. Something to do when business slows down. When the kids are older. When the timing feels right. Here’s what nobody tells them: there is no waiting period in business. There is only a meter running....
Two consultants. Same MBA. Same ten years of experience. Nearly identical client lists. One charges $50,000 for a keynote. The other can’t break past the first round of interviews for a $5,000 speaking gig. What’s the difference? One of them wrote the...
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