How to Use Your Book as a Marketing Tool

How to Use Your Book as a Marketing Tool

How to Use Your Book as a Marketing Tool Your book is a marketing tool—not the thing you market. Most business book authors make the mistake of trying to market their book. For almost all of our authors, they see a book getting them one of six basic things: Raise...
Typography of Children’s Books

Typography of Children’s Books

Typography of Children’s Books Most of us can recall at least one or two of our favorite childhood storybooks (or at least their covers!) They provided us with a unique adventure of a lifetime, every time we dived in. We could become our own heroes, princesses, family...