How to Use Your Book as a Marketing Tool

How to Use Your Book as a Marketing Tool

How to Use Your Book as a Marketing Tool Your book is a marketing tool—not the thing you market. Most business book authors make the mistake of trying to market their book. For almost all of our authors, they see a book getting them one of six basic things: Raise...
How To Become A ‘Public Figure’

How To Become A ‘Public Figure’

How To Become A ‘Public Figure’ Most of us think it’s all about the bright blue checkmark, but being a public figure is so much more than the number of fans or followers. 1. Have something to say – You’re more than a pretty face; You’ve lived a life of adventure and...