Our Blog
Why a book no longer takes a year
“I don't have time to write a book.” That sentence used to be true. In 2014, writing a book was an eighteen-month project that included a year of evenings, a stack of false starts, and a manuscript that got rewritten twice. Most experts who tried it quit. The ones who...
Your Book Isn’t Content—It’s a Conversion Tool
Most experts treat their book like a long blog post. That is why most expert books don't make money. A book is not content. Content is what fills your feed. A book is an asset. Specifically, it is a conversion tool. And the experts who treat it that way build entire...
Turning Your Book Into a Platform with Doug Noll
Jenn Foster, co-owner of Elite Online Publishing, welcomes Doug Knoll, a seasoned author and conflict resolution expert who shares his journey from trial lawyer to prolific writer of five books. Listen Below: Watch Below: Click here to access all of Elite Expert...
The Cost of Being Invisible
Most experts treat publishing a book like a “someday” project. Something to do when business slows down. When the kids are older. When the timing feels right. Here's what nobody tells them: there is no waiting period in business. There is only a meter running. While...
New #1 Bestseller “Trust Issues” Exposes the Hidden Flaws in Traditional Estate Planning
FOR IMMEDIATE RELEASE #1 International Bestselling Author Rick Durfee Exposes Why Most Estate Plans Fail When Families Need Them Most New release "Trust Issues" hits #1 in three categories across the U.S. and Australia, delivering a wake-up call to families who think...
Your book already exists. It just needs to be assembled.
Most experts kill the idea of writing a book on the same sentence: “I wouldn't even know what to write about.” Here's the truth they're missing. They've already written it. Three or four times over. They just haven't realized they've been doing it for years. If you've...
![[Book Release] Trust Issues by Rick Durfee](https://eliteonlinepublishing.com/wp-content/uploads/2026/05/Rick-Durfee-Trust-Issues-New-Release-Elite-Blog-Post.png)
[Book Release] Trust Issues by Rick Durfee
We are excited to announce the new book by Rick Durfee, “Trust Issues: Why Traditional Estate Planning is Failing and What to Do About It”. TODAY ONLY, the Kindle eBook is only 99 cents. Head over to Amazon and order your eBook for yourself or a friend! Hurry before...
Same Credentials. Different Results.
Two consultants. Same MBA. Same ten years of experience. Nearly identical client lists. One charges $50,000 for a keynote. The other can't break past the first round of interviews for a $5,000 speaking gig. What's the difference? One of them wrote the book. This is...
Finish Your Book Faster with Cathy Fyock
Melanie Johnson, co-owner of Elite Online Publishing, interviews Cathy Fyock, an expert in helping business owners, entrepreneurs, and thought leaders turn their ideas into published nonfiction books. Listen Below: Watch Below: Click here to access all of Elite Expert...
Turning Art Into a Profitable Business With Tim Packer
Melanie Johnson, co-owner of Elite Online Publishing, welcomes Melanie sits down with acclaimed artist and author Tim Packer, who shares his inspiring journey from building a successful art career to empowering fellow artists through education and self-publishing....
The Power of Saying Yes with Lary Barton
Melanie Johnson, co-owner of Elite Online Publishing, interviews Lary Barton, renowned connector, bestselling author, and real estate expert. Listen Below: Watch Below: Click here to access all of Elite Expert Insider podcasts. What You’ll Learn In This Episode:...
How to Structure Your Business Book Without Overthinking It
One of the most common things we hear from entrepreneurs is this: “I’ve thought about writing a book, but I have no idea where to start.” It is a valid concern, because writing a book can feel overwhelming when you look at it as one big project instead of a series of...
The Authority Gap Most Experts Don’t See
There is an interesting gap that many experts do not notice. It is the gap between being knowledgeable and being recognized. Every industry is filled with talented professionals who know their craft inside and out. They have years of experience, proven frameworks, and...
Writing, Podcasting, and Purpose With David Strickel
Melanie Johnson, co-owner of Elite Online Publishing, welcomes David Strickel, the author, coach, and creator of the TYA (Trust Your Abundance) practice. Listen Below: Watch Below: Click here to access all of Elite Expert Insider podcasts. What You’ll Learn In This...
The First Step to Writing a Book Isn’t Writing
When most people think about writing a book, they imagine sitting in front of a blank screen trying to produce thousands of words. That image alone stops many experts from ever starting. The pressure to “write” feels overwhelming, time-consuming, and...
The Moment Entrepreneurs Realize They Need a Book
Most entrepreneurs do not wake up one morning and suddenly decide to write a book. Usually there is a moment that leads them there. I remember a conversation with a consultant who had just pitched a large project to a company he really wanted to work with. The meeting...
Your Book Is Not the Product. It’s the Engine.
A lot of authors unknowingly treat their book like the end goal. They publish it, celebrate it, and then move on. But if you are an entrepreneur, coach, consultant, or CEO, your book is not meant to sit quietly on Amazon. Your book is meant to run your authority...
Stop Relaunching Your Book: Build Visibility That Compounds
Most authors treat their book like an event. Launch week becomes the whole strategy. They post more, email more, panic more. Then the buzz fades, the calendar moves on, and the book goes quiet. That is not a visibility problem. It is a routing problem. Visibility...
Turn your Book Into a Top Client Magnet with Jeremy Keil
Melanie Johnson, co-owner of Elite Online Publishing, welcomes Jeremy Keil, author of "Retire Today: 5 Simple Steps," as he dives into his motivations for writing a book after 22 years as a financial advisor. Listen Below: Watch Below: Click here to access all of...
#1 International Bestselling Author Martha Daniel
#1 International Bestselling Author Martha Daniel releases her book “You Gotta Have G.U.T.S.: How Gratitude, Unity, Trustworthiness, and Spirituality Empowered a Sharecropper’s Daughter to Conquer the American Dream” with Success. FOR IMMEDIATE RELEASE Los Angeles,...
![[NEW RELEASE] Martha Daniel’s “You Gotta Have GU.T.S.”](https://eliteonlinepublishing.com/wp-content/uploads/2026/03/Martha-Daniel-New-Release-Elite-Blog-Post-400x250.png)
[NEW RELEASE] Martha Daniel’s “You Gotta Have GU.T.S.”
We are excited to announce the new book by Martha Daniel, “You Gotta Have G.U.T.S.: How Gratitude, Unity, Trustworthiness, and Spirituality Empowered a Sharecropper’s Daughter to Conquer the American Dream.” TODAY ONLY, the Kindle eBook is only 99 cents. Head over to...
Publishing Is More Than Writing
When most people think about publishing, they picture one thing: writing. Sitting down, finishing a manuscript, designing a cover, and hitting “publish.” But modern publishing is a full literacy system. It is reading with intention, writing with strategy, and knowing...
5-Star Award for Be Recognized
We have some news worth celebrating. Be Recognized: The AI Authority Engine for Experts Who Want to Be Known, Be Profitable, and Be Published just received a 5-star Readers’ Favorite Mini-Critique, with top scores across every major category, including overall reading...
Podcast Guesting That Converts Into Clients
Why Most Podcast Interviews Fail and How to Turn Them Into Revenue Podcast guesting is one of the most powerful authority-building tools available today. And yet, most people are using it completely wrong. They show up. They share value. They sound smart. They leave....
How Michael Erath Uses Books to Build Business Authority
Jenn Foster, co-owner of Elite Online Publishing, sits down with 3-time author Michael Erath, to explore the journey behind his latest book, "The Five Obsessions of Elite Organizations." Listen Below: Watch Below: Click here to access all of Elite Expert Insider...
Personalized Supplements and Longevity with William Haas
Melanie Johnson, co-owner of Elite Online Publishing, interviews renowned integrative medicine expert William Haas. Listen Below: Watch Below: Click here to access all of Elite Expert Insider podcasts. What You’ll Learn In This Episode: Supplementation and...
Why a book no longer takes a year
“I don't have time to write a book.” That sentence used to be true. In 2014, writing a book was an eighteen-month project that included a year of evenings, a stack of false starts, and a manuscript that got rewritten twice. Most experts who tried it quit. The ones who...
Building Billion-Dollar Cultures with Lena McDearmid
Melanie Johnson, co-owner of Elite Online Publishing, interviews Lena McDearmid, a powerhouse executive and culture advisor who has helped build multiple companies to billion-dollar valuations, including Green Sky and Moment Listen Below: Watch Below: Click here to...
Your Book Isn’t Content—It’s a Conversion Tool
Most experts treat their book like a long blog post. That is why most expert books don't make money. A book is not content. Content is what fills your feed. A book is an asset. Specifically, it is a conversion tool. And the experts who treat it that way build entire...
Turning Your Book Into a Platform with Doug Noll
Jenn Foster, co-owner of Elite Online Publishing, welcomes Doug Knoll, a seasoned author and conflict resolution expert who shares his journey from trial lawyer to prolific writer of five books. Listen Below: Watch Below: Click here to access all of Elite Expert...
What Your Image Says Before You Speak with Helen Perry
Melanie Johnson, co-owner of Elite Online Publishing, interviews Helen Perry, a top corporate and personal image consultant, reveals how to master first impressions and manage your personal brand for greater professional success. Listen Below: Watch Below: Click here...
The Cost of Being Invisible
Most experts treat publishing a book like a “someday” project. Something to do when business slows down. When the kids are older. When the timing feels right. Here's what nobody tells them: there is no waiting period in business. There is only a meter running. While...
Breaking Barriers and Building Legacy with Jacquie Baly
Melanie Johnson, co-owner of Elite Online Publishing, interviews Jacquie Baly as she shares her extraordinary path from arriving in the U.S. as a young Caribbean immigrant to becoming a renowned leader in public policy and education. Listen Below: Watch Below: Click...
New #1 Bestseller “Trust Issues” Exposes the Hidden Flaws in Traditional Estate Planning
FOR IMMEDIATE RELEASE #1 International Bestselling Author Rick Durfee Exposes Why Most Estate Plans Fail When Families Need Them Most New release "Trust Issues" hits #1 in three categories across the U.S. and Australia, delivering a wake-up call to families who think...
Your book already exists. It just needs to be assembled.
Most experts kill the idea of writing a book on the same sentence: “I wouldn't even know what to write about.” Here's the truth they're missing. They've already written it. Three or four times over. They just haven't realized they've been doing it for years. If you've...
[Book Release] Trust Issues by Rick Durfee
We are excited to announce the new book by Rick Durfee, “Trust Issues: Why Traditional Estate Planning is Failing and What to Do About It”. TODAY ONLY, the Kindle eBook is only 99 cents. Head over to Amazon and order your eBook for yourself or a friend! Hurry before...
Same Credentials. Different Results.
Two consultants. Same MBA. Same ten years of experience. Nearly identical client lists. One charges $50,000 for a keynote. The other can't break past the first round of interviews for a $5,000 speaking gig. What's the difference? One of them wrote the book. This is...
Finish Your Book Faster with Cathy Fyock
Melanie Johnson, co-owner of Elite Online Publishing, interviews Cathy Fyock, an expert in helping business owners, entrepreneurs, and thought leaders turn their ideas into published nonfiction books. Listen Below: Watch Below: Click here to access all of Elite Expert...
Turning Art Into a Profitable Business With Tim Packer
Melanie Johnson, co-owner of Elite Online Publishing, welcomes Melanie sits down with acclaimed artist and author Tim Packer, who shares his inspiring journey from building a successful art career to empowering fellow artists through education and self-publishing....
The Power of Saying Yes with Lary Barton
Melanie Johnson, co-owner of Elite Online Publishing, interviews Lary Barton, renowned connector, bestselling author, and real estate expert. Listen Below: Watch Below: Click here to access all of Elite Expert Insider podcasts. What You’ll Learn In This Episode:...
How to Structure Your Business Book Without Overthinking It
One of the most common things we hear from entrepreneurs is this: “I’ve thought about writing a book, but I have no idea where to start.” It is a valid concern, because writing a book can feel overwhelming when you look at it as one big project instead of a series of...
The Authority Gap Most Experts Don’t See
There is an interesting gap that many experts do not notice. It is the gap between being knowledgeable and being recognized. Every industry is filled with talented professionals who know their craft inside and out. They have years of experience, proven frameworks, and...
Writing, Podcasting, and Purpose With David Strickel
Melanie Johnson, co-owner of Elite Online Publishing, welcomes David Strickel, the author, coach, and creator of the TYA (Trust Your Abundance) practice. Listen Below: Watch Below: Click here to access all of Elite Expert Insider podcasts. What You’ll Learn In This...
The Power of Mindset and Mentorship with Dawn Nelson
Melanie Johnson, co-owner of Elite Online Publishing, interviews best-selling author Dawn Nelson as she shares her journey from pursuing journalism to becoming a clinical hypnotherapist, therapist, and professional coach Listen Below: Watch Below: Click here to access...
The First Step to Writing a Book Isn’t Writing
When most people think about writing a book, they imagine sitting in front of a blank screen trying to produce thousands of words. That image alone stops many experts from ever starting. The pressure to “write” feels overwhelming, time-consuming, and...
Transforming the Beauty Industry With Edward Sanchez
Melanie Johnson, co-owner of Elite Online Publishing, interviews Edward Sanchez—renowned brow expert, celebrity makeup artist, and accomplished entrepreneur. Listen Below: Watch Below: Click here to access all of Elite Expert Insider podcasts. What You’ll Learn In...
The Moment Entrepreneurs Realize They Need a Book
Most entrepreneurs do not wake up one morning and suddenly decide to write a book. Usually there is a moment that leads them there. I remember a conversation with a consultant who had just pitched a large project to a company he really wanted to work with. The meeting...
Building Winning Teams and Brands with Romain Kapadia
Melanie Johnson, co-owner of Elite Online Publishing, interviews international bestselling author Romain Kapadia to share the real story behind his entrepreneurial journey. Listen Below: Watch Below: Click here to access all of Elite Expert Insider podcasts. What...
Your Book Is Not the Product. It’s the Engine.
A lot of authors unknowingly treat their book like the end goal. They publish it, celebrate it, and then move on. But if you are an entrepreneur, coach, consultant, or CEO, your book is not meant to sit quietly on Amazon. Your book is meant to run your authority...