How To Get Attention With A Book

How To Get Attention With A Book

How does a book attract the attention you desire?

Book’s are great attention getters and can be used as multi-purpose marketing tools. They possess unique abilities to create attention to generate sales, increase visibility, create word of mouth advertising or demonstrate knowledge to increase credibility.

Instant Your Credibility – Become and Authority

Books are an incredible step up from a simple business card.  People will throw away a business card, but not a book. It shows that you are a wealth of knowledge and valuable resource for your clients. With so many ways to get attention, how do you stand out?  Writing and publishing a book is one of the best ways to get attention. It separates you from the crowd since it’s under-utilized by entrepreneurs.

You can’t easily fake your way into writing a good book so you do risk being judged. You either know you’re business or you don’t. A book shows you can commit to project and follow through. It shows you get things done. things that are hard and prestigious and require a lot of skills.

Being judged can seem risky, but that’s why you get so much credit for a good book. A book requires a lot of work and shows that you’re willing to put yourself out there. It shows confidence in yourself and your knowledge. Not many people are willing to risk being judged. 

Our company can assist you in creating a book that leaves a great impression.  If you don’t know what you’re talking about, you can’t just throw something together, call it a book, and expect to benefit. You have to write a good book to gain credibility. To establish yourself as an authority on a subject, others must find your book interesting and valuable. 

Raise Your Visibility – Get Media Coverage –

Experts write books. Commentators write blog posts. When the media wants a comment on something they go to the experts, right?  Media coverage is much easier to come by with a book to your name. Having a new book is a requirement to speak in lecture halls or gain entry to television studios and boardrooms. It can also get you into special events or simply on people’s minds.  If you want visibility in your field and media coverage, being an expert is key. The pathway to unlock those doors is through writing a book. The Press Release of your new number one bestseller will turn heads and get you noticed.

Help People Find You –

Amazon is one of the top overall internet search engines. It ranks up there with Google and YouTube. It is the top search engine for products which is an even more relevant measure to an entrepreneur. A study back in 2015 showed the 44% of people start their search for a product on Amazon. Google, Bing, and others were only ranking at 34% together. You want to be on Amazon where people are looking for your product.  A book will get you there.

When people look for buying information, they turn to experts or authorities. This means they would literally be looking for you, that is if you wrote the book on that subject. Wouldn’t it be great to have people looking for you? A great book brings people to you and tells them exactly who you are. It even shows them how you can help them. It’s the best marketing tool you could ever use both build your brand and attract clients.

Get People Talking about you –

Word of mouth is still the best form of marketing. People are more likely to follow the advice or suggestion of a someone they know and trust.  A book enables word of mouth better than almost any other tool. This is because it puts your story into people’s minds which then comes out of their mouth in your words. When people talk about you, they’re literally just saying what you want them to say. A good book causes people to repeat your terms, phrases, and ideas to other people. If you can picture that conversation naturally happening between two people,  then you can simply write your book with the intention to create that conversation. You can literally create conversations about you and your business that sound as if you were there explaining your business. Help people talk about you in a way that leads clients, in need, to your door.

A properly written book can do all of this and so much more.

If you have questions feel free to reach out or leave a comment below.
We are here for you.

 

Bully Proof Fitness & Kick N Fit Kids – Chris Casamassa

Bully Proof Fitness & Kick N Fit Kids – Chris Casamassa

Melanie Johnson and Jenn Foster talk with Chris Casamassa.

Chris Casamassa is the #1 best selling author of the book “Bully Proof Fitness.” He is also the founder of B90Z, KICKNFIT KIDS and the current President of the 12 Red Dragon Karate studios in southern California.

Read more

Grow Your Client Base And Increase Sales With A Book

Grow Your Client Base And Increase Sales With A Book

Books are amazing sales tools!

Here we’ll touch on three ways to make money from writing a book. However, there are literally hundreds!  

1. A book can draw in clients –

This work especially well with B2B services, like marketing or advertising, a book is a huge asset in drawing and closing clients. In her past life with her an online marketing, company, Jenn used her books to draw in and close clients. When she walked into a room to pitch a CMO, she would bring copies of her book with her to reinforce all the points she makes. It’s 10 times better than a brochure or anything else you could leave.

Read more

Crafting a Meaningful Life – Mary Crafts-Homer

Crafting a Meaningful Life – Mary Crafts-Homer

Melanie Johnson and Jenn Foster interview Mary Crafts-Homer on their Podcast Elite Expert Insiders. When Mary started Culinary Crafts in 1984 her sights were set on always being her very best. Now, she’s catering events for Oprah Winfrey during the Sundance Film Festival, her company is the largest off-premise caterer in Utah, and she is known as Utah’s Martha Stewart!
Mary’s events and catering tips are regularly featured in national media such as Martha Stewart’s Wedding website, “The Knot” wedding blog, Colin Cowie’s television show “Get Married”, and Catering Magazine. Locally Mary has become a familiar face on “Good Things Utah”, “Good Morning Utah” and on KBYU public television, where Mary’s popular cooking show “Culinary Creations” is still being aired. Read more

Make, Share & Sell Videos With Vimeo

Make, Share & Sell Videos With Vimeo

It seems there’s a quite possibly an expanded, some say improved way to share your videos with your target audience! Are you a speaker trainer or author looking to share your message. Would you like to create a paid subscription base for your work?  If so, this may be for you.

Vimeo is rolling out new features to simplify video distribution across social networks, including a tool that allows live video to be streamed to Facebook, YouTube, Twitch and Periscope at the same time. Another allows creators to upload to both Facebook and YouTube simultaneously with just one click. Read more

Speak to Sell with Lisa Sasevich

Speak to Sell with Lisa Sasevich

Learn how to Speak and make money doing it! Lisa Sasevich interview on the podcast Elite Expert Insider. Melanie Johnson and Jenn Foster talk with expert Lisa Sasevich, the Queen of sales. Lisa will teach you in this interview how to have the blueprint to speaking and getting paid to do it. Once you have your signature talk, you can speak to sell! Check out her free blueprint at http://www.lisasasevich.com/elite Read more

Top Women Owned Business – Lisa Holmes

Top Women Owned Business – Lisa Holmes

Jenn Foster and Melanie Johnson interview women business owner Lisa Holmes.  Lisa has been in the advertising agency world for over 25 years. Lisa Holmes has been named one of Utah’s  Top 25 Women-Owned Business owners. Presenter and workshop leader at professional association meetings and conferences. Teaches healthcare marketing at a university level. Regional Marketing Director, Western Institute of Neuropsychiatry; Account Coordinator, Account Executive, Account Supervisor, Vice President, President and Chief Executive Officer, Holmes & Co.

Read more

What is the ROI on a Book?

What is the ROI on a  Book?

What is the ROI on a Book? Are you self-publishing your book and feel you’ve made a big investment. How are you going to get the return on your investment? Jenn Foster and Melanie Johnson talk about the ways to make money with a book in their podcast Elite Expert Insider. Will you make all your money with book sales?  Or do you have a Call to Action in your book? The 11-time bestselling authors educate other authors about the importance of an Amazon Author Profile Page. Read more

Positive Programming in Business and Life’s Work – Jason Sisneros

Positive Programming in Business and Life’s Work – Jason Sisneros

Are you struggling with a life of negative programming? Switch your mindset to Positive programming.  Jenn Foster and Melanie Johnson interview Jason Sisneros. Jason has had an intriguing rise to the top of his profession. He has become an extremely relevant force in the field of long-term change and next level attainment. He did so, not through a traditional education, but through what he calls a Ph.D. in street smarts (poor, hungry and determined). Raised in an environment of drugs, abuse, and a lack mentality, Jason traveled a road most of us only read about. From several broken noses, being kidnapped, witnessing family members held at gunpoint to ultimately watching the person responsible for all of this, his adoptive father, go to prison for the attempted murder of his mother and himself; he developed a unique view of the world.  Jason’s career in the field of motivation, sales, influence, radical life extension, and persuasion began with the most prestigious organization in the industry, the Anthony Robbins Companies. Jason shot through the ranks, working as one of Tony’s Peak performance consultants. Jason is now one of the most sought out speakers on the circuit today! He has built an amazing reputation in the arena of mega speakers and can be seen throughout the nation as a keynote speaker at seminars, conventions, retreats, workshops and corporate training.

Learn more about Jason by clicking on any of the links below:

JasonSisneros.com
FeedABillion.org
OurRescue.org
CitySummit.co

Watch the PODCAST NOW on YouTube below
or to access more like this one, visit  Our YouTube Channel
or the PODCASTS  here on our website.

Subscribe to the PODCAST NOW on Apple Podcast 

The Effective Investor | Mark Lund | #1 Best-Seller!

The Effective Investor | Mark Lund | #1 Best-Seller!

FOR IMMEDIATE RELEASE

Author Mark K. Lund, just hit #1 best-seller in FIVE Amazon.com lists with,
“The Effective Investor: How to be a Successful Investor
Without Using Speculative Methods.”

Salt Lake City, Utah – Friday January 27, 2018 – Best-Selling Author Mark K. Lund Hit #1 on Amazon with her New Book, “The Effective Investor: How to be a Successful Investor Without Using Speculative Methods,” which was released December 19, 2017 by Amazon.com – the nation’s #1 place to buy books.

On the day of release, “The Effective Investor: How to be a Successful Investor Without Using Speculative Methods” started its upward movement towards best-seller status on Amazon.com and reached #1 best-seller status in in FIVE categories including Personal Finance, Purchasing & Buying, Insurance Liability, Commodities, and Bonds.

About the Book –
If what you thought to be true about your investments turned out to be false, when would you want to know?

Magazines, media, big Wall Street firms, and most advisors are actively promoting a false narrative they want you to believe. The reason they push this narrative is because it makes them a lot of money.  In The Effective Investor, Mark Lund exposes this false narrative, explains how it is used, taught, and promoted, so that you too will be able to recognize it.  

The good news is that you don’t need their speculative ways of investing in order to be successful.  This is the dirty little secret in the investment industry that they don’t want you to know.  With proper strategies and information, you can achieve a level of confidence and peace with your investments and retirement plans that you never knew was possible.

The Effective Investor answers questions such as:

  • What kind of stocks will give me the best returns?
  • What are the best ways to protect my money?
  • When should I be in or out of the stock market?
  • What are the hidden fees of investing?
  • What’s the biggest problem with mutual funds?

It’s easy to get opinions on questions of this type.  It’s hard to get facts.  The answers are based on results that can be measured.  

About the Author –
Mark K. Lund is the author of The Effective Investor and founder of Stonecreek Wealth Advisors, Inc. an independent, fee-only, Registered Investment Advisory firm. He has written articles for or been quoted in: The Wall Street Journal, The Salt Lake Tribune, The Enterprise Newspaper, The Utah Business Connect Magazine, US News & World Report, and Newsmax.com, just to name a few.  Mark publishes two newsletters called, “The Mark Lund Growth Report” and “Mark Lund on Money.”  Mark provides CPE (continuing professional education) courses for CPA’s.  You may also have seen him on KUTV Channel 2, or as a guest speaker at a local association or business. Mark provides investment and retirement planning services for individuals and 401(k) consulting for small businesses.

In his book, The Effective Investor, Mark exposes the false narrative magazines, media, big Wall Street firms, and most advisors want you to believe. The good news is that Mark will show you that you don’t need their speculative ways of investing in order to be a successful investor.

In Mark’s spare time he enjoys riding his dirt bike, playing with his kids, fishing, reading, writing, and going on walks with his best friend, his wife.

To learn more about Mark please visit one of the inks below:

www.TheEffectiveInvestor.com

Amazon.com/Author/MarkK.Lund